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Art Director: Me (Michelle Collins)
Copywriter: Izabella Speer
Two Mexican alcohol brands walk into a bar. Here's what happens next.
Photographer: Lindsay Wynn
Agency: THIRD EAR
How can we pair together the unsuspecting duo of mezcal and beer?
By giving one very popular beer cocktail a mezcal twist.
THE MEZCALADA
Ilegal Mezcal & Tecate ALTA's spicy love child.
RETAIL
Let's infiltrate the retail space by positioning Ilegal and Tecate together to create the Mezcalada.
TUCK
CARDS
COCKTAIL
KITS
The brands will host a sweepstakes to give away these Mezcalada cocktail kits.
Mezcal and beer are an unlikely pairing. But they do have one thing in common –– they are both often paired with citrus.
MI MEDIA NARANJA
Translation: "my half-orange" = "my better half"
SOFT LAUNCH
Soft launching your relationship is the newest Instagram trend to raise your followers' eyebrows. Before Ilegal and Tecate reveal they are each other's media naranja, the brands will tease at their relationship on social.
The Tease
The Reveal
ON PREMISE
The brands will create a ritual around "Mi Media Naranja" ––– giving new meaning to how mezcal is enjoyed with beer.
Tasting flight boards will be served at bars and restaurants with branded ritual cards.
