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SUMMER OF SOCCER

Art Director: Me (Michelle Collins)
Copywriter: Rene Gardener

The goal (pun intended): to make Knorr an integral part of soccer fans' game-day experience.

CCO: Serge Flores
Photographer: Jonathan Zizzo
Agency: THIRD EAR

THE AMBASSADOR

Hector Herrera

Professional fútbol player who played for the Mexican National Team and currently, the Houston Dynanmo. Fan of Knorr since 1990.

THE JERSEY

We sought out to make a jersey for fútbol fans. And the proof is in the pudding. Hector signed 100 of these jerseys for our sweepstakes. And we received over 10x the amount of expected entries.

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RETAIL

A life-size standee of Hector appeared in supermarkets across the country. It was featured in tandem with our other key visual, directing consumers to the sweepstakes landing page.

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SOCIAL

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BANNERS

Website and sweepstakes landing page displays.

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