Hector Herrera is a professional fútbol player who played for the Mexican National Team and currently, the Houston Dynanmo. He just so happens to also be a big fan of Knorr.
We sought out to make a jersey for fútbol fans. And the proof is in the pudding. Hector signed 100 of these jerseys for our sweepstakes. And we received over 10x the amount of expected entries.
A life-size standee of Hector appeared in supermarkets across the country. It was featured in tandem with our other key visual, directing consumers to the sweepstakes landing page.
Website and sweepstakes landing page displays.