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KNORR
Unilever
SUMMER OF SOCCER
Art Director: Me (Michelle Collins)
Copywriter: Rene Gardener
The Problem: How can we make Knorr an integral part of soccer fans' game-day experience.
THE AMBASSADOR
Hector Herrera is a professional fútbol player who played for the Mexican National Team and currently, the Houston Dynanmo. He just so happens to also be a big fan of Knorr.
HECTOR HERRERA
THE JERSEY
We sought out to make a jersey for fútbol fans. And the proof is in the pudding. Hector signed 100 of these jerseys for our sweepstakes. And we received over 10x the amount of expected entries.
RETAIL
A life-size standee of Hector appeared in supermarkets across the country. It was featured in tandem with our other key visual, directing consumers to the sweepstakes landing page.
SOCIAL
Knorr's Socials
Hector's Socials
BANNERS
Website and sweepstakes landing page displays.
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