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Art Director: Me (Michelle Collins)
Copywriter: Izabella Speer
PROOF OF CONCEPT WORK /
Lalo asked us to develop a positioning statement and creative campaign, defining the visual identity. Lalo exists to manifest modern Mexico. Here's how we captured that.
CCO: Serge Flores
Agency: THIRD EAR
POSITIONING STATEMENT
Step into lo nuestro.
]
Our world, our tastes, our circle of meaning.
]
Occupy, embrace, appreciate (as in point-of-view)
LALO is your portal to an intentionally-curated experience of Modern Mexico.
SOCIAL
The door shape acts as a portal into Lalo's world.
Modern Mexican design is looking in.
Lifestyle + Liquid is looking out.
EXPERIENTIAL
Let’s invite people to step into Lo Nuestro by creating an immersive experience around the taste of LALO.
We’ll invite Mexican artists, musicians, designers, performers and chefs to exhibit their craft in the gallery of LALO.
Each art piece or performance will be accompanied by a different LALO infusion.
RETAIL
SHELF TALKER
BOTTLE NECK
BANNERS
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