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Art Director: Me (Michelle Collins)

Copywriter: Izabella Speer

PROOF OF CONCEPT WORK /

Lalo asked us to develop a positioning statement and creative campaign, defining the visual identity. Lalo exists to manifest modern Mexico. Here's how we captured that. 

CCO: Serge Flores

Agency: THIRD EAR

POSITIONING STATEMENT

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Step into lo nuestro.

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Our world, our tastes, our circle of meaning.

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Occupy, embrace, appreciate (as in point-of-view)

LALO is your portal to an intentionally-curated experience of Modern Mexico.

SOCIAL

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The door shape acts as a portal into Lalo's world.

Modern Mexican design is looking in.

Lifestyle + Liquid is looking out.

EXPERIENTIAL

Let’s invite people to step into Lo Nuestro by creating an immersive experience around the taste of LALO.

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We’ll invite Mexican artists, musicians, designers, performers and chefs to exhibit their craft in the gallery of LALO. 

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Each art piece or performance will be accompanied by a different LALO infusion.

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RETAIL

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SHELF TALKER

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BOTTLE NECK

BANNERS

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