HENRY WEINHARD'S
Gourmet Craft Sodas
Not So Old Fashioned
Art Director: Me
Copywriter: Cammie Prostko
Feeling out of touch is a given when you’re parenting the new generation of style makers and tech savvys. Your kids might think the 90’s are “vintage” and Nirvana is classic rock, but good taste never goes out of style.
Henry Weinhard’s is a catalyst of connection, an intimate exchange of where you’ve been and where they’re headed. Here to remind millennials that they’re not so old fashioned, and neither is Henry’s.
THE HUB
The Henry's website will be The Hub of the campaign with all paid and earned media directing soda drinkers to the site.
MASHUP PLAYLIST
A curated Spotify playlist of new songs that sample the oldies & artists that make the 30 years of jams fizzle together.
Music is a medium that connects us all. It bridges generation gaps, creates intimate moments, and allows Henry's to create a connection.
VIDEO
JUKEBOXES
Out Of Home
WHAT IS IT?
A jukebox and a mini fridge walk into a bar...And out pops a Henry's!
Select your song, select your soda, share it to your story.
TIK TOK TRIVIA CHALLENGE
#HWSodaPopQuiz
Millennial parents & their kids to test their knowledge of 90s-10s pop culture. Best respondents are rewarded with HW concert tickets and soda six packs.
SUMMER CONCERT SERIES
Experiential
WHAT IS IT?
Summer concert series featuring cover bands performing Henry's favorite mash-ups.
Venues will feature Henry's swag and give out cold sodas in branded koozies with QR codes that bring concert-goers back to the HW website and playlist. (See Henry's Merch)
FACEBOOK MEMORIES
HOW IT WORKS
Activation utilizing Facebook's ability to pull photos of you at past music-related events from your page.
The feature then creates a "memory" on your homepage promoting the upcoming Henry Weinhard's sponsored events near you.
HENRY'S MERCH
Parent and kid t-shirts, baseball caps, and bumper stickers that take "I'm with stupid" to a whole new level.
Sold on the Henry's Hub and Henry's concerts
FESTIVAL FEATURE
Dad wants to see Pearl Jam & daughter wants to hear Justin Bieber, how do you see both?
HOW IT WORKS
HW partners with festival apps to show the setlist of each artist down to the minute so families won't miss any of their favorite songs.
This feature will also show users where Henry's vendors are located at the festival.
CARBONATED QUESTIONS
Youtube & Facebook prerolls of parents interviewing the new-gen and kids interviewing the partiers of the past over an ice cold Henry's.
Clickable link in video takes users to the Henry's hub (website).
GOOGLE TRICK
Hear What The Fizz Is All About
Find this unique touchpoint when you Google "Henry Weinhard's."
HOW IT WORKS
Screen fills with soda as one of our mashup songs plays in the background, becoming more muffled as the screen fills. Once it does, users are redirected to the HW playlist page on the Henry's website.
