WAG!
On-Demand Dog Care
It's a Two-Legged World
Art Direction & Copywriting: Me (Michelle Collins)
Unfortunately, our dogs can't do everything with us. There's times and places where 4-legs can't attend. But that doesn't mean our furry friends should sit at home while we're out having fun. Throw your dog a bone. Order them a Wag!
AWARENESS
Light boxes placed in locations where two-legged people spend big chunks of time. Such as, office buildings, festivals, college campuses, etc. The messages aimed to remind dog owners of their furry friends at home. Throw them a bone and order them a Wag!
IN-APP ADDITION
Wag treats good dogs and their humans who collect points in the app with each Wag service.
HOW IT WORKS
Both two-legged and four-legged members are rewarded for having fun with even more fun. As members level up with each service, the rewards get bigger. Points can be redeemed for free services, dog goodies, gift cards, concert tickets, and even free getaways.
BILLBOARDS
Although we would love our dogs to accompany us everywhere, it's a two-legged world. Just because our furry friends isn't always welcome, doesn't mean they can't have fun too. Order them a Wag!
