
WAG!
On-Demand Dog Care
IT'S A TWO-LEGGED WORLD
Art Direction & Copywriting: Me (Michelle Collins)
Unfortunately, our dogs can't do everything with us. There's times and places where 4-legs can't attend. But that doesn't mean our furry friends should sit at home while we're out having fun. Throw your dog a bone. Order them a Wag!
AWARENESS
Light boxes in places where humans spend big chunks of time (office buildings, festivals, college campuses etc.) remind dog owners of their furry friends at home.
Throw your dog a bone. Order them a Wag!



IN-APP ADDITION
Wag treats good dogs and their humans who collect points in the app with each Wag service.
HOW IT WORKS
Both 2-legged and 4-legged members are rewarded for having fun with even more fun. As members level up with each service, the rewards get bigger. Points can be redeemed for free services, dog goodies, gift cards, concert tickets, and even free getaways.



BILLBOARDS
Although we would love to have our dogs at different places and events, it's clear why we can't.
Let your dog in on the fun. Order them a Wag!


